Have you ever wondered why there's such a big difference between the juice you blend from fresh fruits at home and the "convenient" juice you add to your shopping cart, to maybe save your precious time? Most shoppers are health conscious hence manufacturers have figured out the right words to make them buy otherwise unhealthy products; "With Natural Flavors", "Fruit flavored", "Natural and Artificial flavors". Well what you need to know is that both Natural and Artificial Flavors are basically industrial made, only that the Natural Flavor is manufactured from plant or animal based products. Artificial flavors on the other hand are manufactured from chemicals and they end up resembling the real fruits in color and odor. Taste defers depending on the ingredient used to manufacture the flavor, that's why different products vary in taste yet they all have the same "flavor". These flavors have no nutritional benefits and their sole purpose is to make the product taste as close to the real fruit juice as possible.
According to the Kenya bureau of standards, most "fruit juices" in the market have little or no fruit and such labels are not only misleading, but also false and certainly illegal more so in Kenya. Different countries have their standards on juices and other products that use fruits or fruit flavors. In all of them though the product must have a certain amount of real fruit juice, Kenyan requirements being a low 5-10%. So why are most of the juices on our shelves continuing to sell without KEBS taking firm action? Unfortunately just like most Kenyans I don't have the right answer to that.
These juices however do contain loads of empty calories in unreasonable amounts of sugar (which has been scientifically proven to cause hyperactivity in children and eventually harm their brain cells) and potential carcinogens like Monosodiun Glutamate (also used in tomato sauce) so unless you wish potential harm to yourself or God-forbid your child; which I most certainly know you don't, AVOID THESE DEATH TRAPS AND ILL HEALTH ENHACERS LIKE THE PLAGUE!!!
FYI: I will be posting more on Monosodium Glutamate soon so please keep it stellarafya.blogspot.com for more. An informed man/woman is always well armoured to face what comes his/her way.
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